Pinshang Life Opens Its First Putuo Outlet at 189 Shopping Mall On September 16, Pinshang Life, the premium self-operated supermarket brand of Tramy, launched its first Putuo store at 189 Shopping Mall on Changshou Road. This marks the brand’s sixth outlet in Shanghai and its first store located in the core business area within the Inner Ring Road. Covering an area of over 3,000 square meters, the store features an exquisite, youth-oriented community supermarket style.

The Changshou Road business district boasts vibrant commercial activity, yet lacked a large fresh food supermarket within a 1.5-kilometer radius. The new store fills the gap in local livelihood supporting facilities. Leveraging Tramy’s full industrial chain advantages and on-site fresh production offerings, it creates a one-stop high-quality consumption destination for nearby residents and office workers.

Pinshang Life has opened five stores in Changning, Minhang and Pudong, achieving outstanding operating results since launch. Its outlets have recorded over 10,000 orders on single days and opening-day sales exceeding one million yuan, winning wide recognition among consumers. The entry into 189 Shopping Mall completes Pinshang Life’s retail layout across Shanghai. Complementing the mall’s existing business formats, the store elevates the overall consumption experience of the business district.

Despite its compact footprint, the store fully retains the core strength of freshly made products. Adopting a lightweight layout with open, transparent kitchens where food preparation is fully visible, the outlet offers more than 800 handmade food items all day long, including noodles and pastries, baked goods, cooked food, fresh fruits and light meals. It inherits century-old intangible cultural heritage techniques for soybean products, supplying traditional soybean food and water-milled rice cakes with authentic local flavors.

Xiao Zhihao, Vice President of Tramy, stated that although the store follows a lightweight model, the brand remains committed to serving residents and upholding high quality. The proven fresh-made boutique store model will be replicated in Yangtze River Delta cities including Hangzhou, Suzhou and Ningbo. The new store at Changshou Road, Putuo, is rooted in community livelihood services amid the densely populated and well-established business zone. It serves neighbouring Jing’an and Changning districts, supporting the continuous expansion of Pinshang Life’s retail footprint across the Yangtze River Delta.