The 2026 Shanghai Rural Tourism Guide Campaign themed “Spring Blooms & Rural Harmony” is a city-wide initiative jointly organised by the Shanghai Administration of Culture and Tourism, Shanghai Agriculture and Rural Affairs Commission, and Oriental Urban-Rural News.

The rural tourism guide submitted by Tramy Agriculture features the scenic site “Yaolu in Vegetable Fragrance · Tramy Countryside”. It showcases the serene pastoral scenery of rural Shanghai and stirs urban residents’ longing for idyllic rural life.

This award represents more than an honour. It recognises Tramy Agriculture’s efforts to explore integrated development of agriculture, culture and tourism. As a renowned local livelihood enterprise, Tramy Group is a versatile player covering primary, secondary and tertiary industries across agriculture, industry and commerce. It has been honoured as an Outstanding Entity for Rural Revitalization for consecutive years. This year, the Group has taken solid steps to extend its agricultural business into leisure tourism and experiential farming.

As a national leading agricultural enterprise, Tramy has been committed to transforming its agricultural production resources into driving forces for rural cultural and tourism development, inviting more urban residents to visit the countryside and learn about agriculture. The enterprise welcomes numerous primary and secondary students to Tramy Farms for social practice activities. From Tramy Farms to the Group headquarters, students embark on an immersive journey where pastoral agriculture meets scientific research, helping them understand agricultural development and corporate social responsibility. Land is not only for cultivation; innovation endures and yields abundant rewards.

Tramy Cultural & Tourism team will continue promotion efforts, constantly optimise tourist routes at Tramy Farms, and launch more experience programmes suitable for family trips, parent-child outings and nearby excursions. Tramy will bring visitors beautiful rural landscapes, fresh farm products and premium service experiences, further spreading the brand connotation of Tramy — clean and delicious. Tramy will also contribute more to the development of rural tourism in Shanghai.