Self-developed Whole Fresh Food Chain Conveys the Warmth of Mortal Life | Pinshang Life Zhongsheng Store Grandly Reopens

On June 28, Pinshang Life Zhongsheng World Mall Store, the fifth comprehensive fresh food supermarket under Tramy, officially opened its doors. Covering a total floor area of 5,300 square meters, the store is equipped with twelve fully panoramic open show kitchens for on-site food production, lifting the proportion of freshly-made food to 60 percent. It offers more than 800 types of handcrafted delicacies prepared and restocked on the very day. The store delivers affordable authentic flavors and lively market vibes to local households, shortening Shanghai residents’ distance to genuine fresh produce.

The opening day witnessed surging foot traffic, bringing an additional 25,000 visitors to Zhongsheng World Mall. Long queues formed in front of each service counter, which vividly demonstrates the strong market appeal of this one-stop fresh food market with on-site cooking services.

As early as 8 a.m., the facade of Pinshang Life Zhongsheng Store was fully decorated to welcome guests, with crowds queuing up in advance. The interior adopts soft beige as the main tone, matched with vibrant ecological green and warm orange lines to create distinct spatial layers, delivering a bright, spacious, fresh and elegant shopping environment. Soft overhead lighting permeates the whole venue, while the twelve open show kitchens are arranged along the main aisle with seamless connection between cooking zones and retail shelves. The traditional glass barrier separating back kitchens from customers is completely removed, so hot dishes can be placed on shelves right after cooking. Shoppers can observe the whole process of raw ingredients being turned into tasty food, greeted by tempting aromas and ready-to-eat hot meals, allowing people to immerse themselves in the heartwarming atmosphere of urban life.

Rich butter fragrance wafts from the bakery area, sizzling grease aroma rises from the grilled skewer station, mellow sauce scent fills the braised food counter, and fresh sweet broth fragrance drifts out from the soup dumpling bar. Mixed pleasant smells linger along the entire shopping corridor, with bustling crowds gathering around every stall. Multiple signature freshly-made products achieved outstanding sales performance, with many handcrafted foods selling out within half a day. The signature black soil pork buns gained immense popularity and were completely sold out hours after opening. Chefs at the fresh lamb skewer station kept roasting nonstop and sold over 800 skewers in half a day. More than 20 jin of rice was prepared for teppanyaki fried rice, yet two flavors of shrimp fried rice were quickly snapped up by diners. Eighteen whole salmon fillets prepared fresh on the day were nearly sold out by 4 p.m. The limited summer osmanthus fermented rice & jasmine iced soymilk blends floral and soybean flavors for a refreshing taste, ranking as a must-try summer treat for visitors. In addition, hand-made dumplings with thin wrappers and juicy fillings, flavorful braised pork ribs, nourishing freshly simmered sweet soups and crispy layered croissants each have their loyal customers. Products are supplied nonstop throughout business hours, covering residents’ dietary demands for breakfast, lunch, dinner and late-night snacks all day long.

Such readily accessible fresh flavors originate from the busy back kitchen starting at 3 a.m. Before dawn on June 28, all kitchen staff reported for duty to kick off the daily fresh food production work. At dawn, experienced pastry chefs dressed in standardized uniforms, masks and hair caps devoted themselves to pastry making. Using high-quality flour milled from wheat grown on Tramy’s self-owned planting bases, chefs knead dough on clean stainless steel workbenches via two rounds of precise constant-temperature fermentation and repeated manual pressing to achieve chewy and springy textures. Strict standards are applied for dough portioning with weight error of each dough piece controlled within 10 grams. Wrapper rolling, filling wrapping and pleat sealing are all finished manually without any prefabricated semi-finished products, fully retaining the natural wheat aroma and pure filling taste.

Moving further into the bakery section along the kitchen workflow, bakers evenly brush egg liquid on uncooked croissants, finishing shaping, filling and baking in a streamlined process. Freshly baked layered croissants with rich butter aroma satisfy customers’ demands for hearty breakfast and delightful afternoon tea snacks. The hot food area is filled with steaming delicacies of diverse flavors. Roast duck chefs skillfully slice glossy roast duck with tender, juicy meat leaving a lingering taste in the mouth; woks of stir-fried crayfish bubble with hot oil, delivering bright red and spicy flavors to customers’ taste buds. Fresh drinks and soups are continuously replenished in designated zones, with staff distributing freshly brewed tea in line with specifications and nutritious slow-cooked hot soups refilled in large-capacity thermal containers. All products ranging from rich braised food to refreshing beverages follow the rule of daily production and daily sell-out, with no leftover food kept overnight.

According to the store manager, the Zhongsheng Store has achieved comprehensive upgrading compared with the brand’s first outlet. The area of open show kitchens has been raised from 30% to 60%, occupying most of the shopping routes and catering to mainstream consumer preference for freshly prepared food and authentic market ambiance. “Conventional supermarkets separate back kitchens from shopping areas with glass partitions. Now finished dishes are directly delivered to retail shelves right after cooking, greatly cutting the material circulation period. The fully visible whole cooking process helps customers shop with greater confidence and eat with complete peace of mind.”

With large-scale layout of on-site fresh food production, Tramy continuously shortens the distance between local citizens and fresh raw ingredients as well as authentic cuisines. Pinshang Life has created an integrated consumption model combining fresh produce shopping, dine-in service and convenient retail. The connected open show kitchen stalls are set to lead a new round of business model upgrading for supermarkets across Shanghai. Pinshang Life has proven through practical operation that the integrated layout of self-owned planting & breeding bases, intensive processing system and full cold chain logistics constitutes an irreplicable core advantage for fresh food retail. It also encourages industry peers to deepen investment in self-operated upstream product development and reduce reliance on third-party suppliers. This complete self-operated industrial chain rooted in Shanghai and serving community people, together with the visualized on-site production shopping model, builds up Tramy’s exclusive core competitiveness in the industry.