Tramy Boosts Community Quality Consumption with Dual Formats of Fresh Food Stores and Fresh Supermarkets—Double-Store Synergy Opens a New Chapter, Empowered by Full Industry Chain for Upgrading

From the renovation of community stores to the new layout of medium-sized outlets, Tramy Group has made frequent moves in channel development. On December 31, 2025, the upgraded Tramy Fresh Store (Dingxiang Road) reopened to customers; on January 30, 2026, Tramy Fresh Supermarket (Minle Road) grandly opened. With one store renovated and the other newly launched, the two outlets demonstrate Tramy Group’s determination to fully upgrade its community fresh food channels. Relying on its full industry chain advantages, Tramy is creating a diversified, high-quality community fresh food consumption experience for Shanghai residents.

The renovated Tramy Fresh Store (Dingxiang Road), located at B1 Floor, Club Building 18, Lane 1399 Dingxiang Road, Pudong New Area, was formerly known as “Tramy Fresh Home”. After the upgrade, the 160-square-meter refined space has been widely acclaimed since opening for its simple and high-end brand image, fresh and high-quality product supply, and warm and convenient shopping experience. Coinciding with the peak season for Spring Festival goods purchase, the store has been crowded and become the top choice for nearby residents to buy fresh ingredients.

The upgrade has achieved a double breakthrough in store image and product quality. The storefront adopts Tramy’s iconic green as the main color, with prominent white characters of “Tramy Fresh” ensuring high recognition. Wooden display stands at the entrance highlight the freshness of vegetables, while freezers and grocery sections are neatly arranged, creating an entirely new shopping environment. Signs hanging above the store stating “Shanghai-Based 10,000-Mu Own Farms, Same-Day Sales Only, Freshness and Quality Guaranteed” directly convey its core business philosophy, allowing consumers to clearly perceive quality assurance.

In terms of products, Dingxiang Road Store shares the same fresh food quality standards as Pinshang Life flagship stores. For instance, Tongya Baby Bok Choy, previously only available at Pinshang Life, is now available in communities. Featuring “15 days of growth, tender bud picking, and fixed at 12cm of golden tender shoots”, this product has become a bestseller. On opening day, Chilean cherries (small size) and deveined green shrimp also ranked among the top five in sales, confirming strong demand for high-quality fresh food among community residents. Relying on Tramy’s full industry chain advantages of “self-growing, self-producing, self-breeding and self-marketing”, core categories in the store strictly follow the promise of “same-day shelving and same-day sales”, preserving the freshness and taste of ingredients to the greatest extent. “We come here for the ‘same-day freshness’. Tramy has its own farms, so we feel safe eating its products!” Such comments from residents reflect their core consumption demands.

If the renovation of Dingxiang Road Store is a vivid practice of upgrading Tramy’s community small stores, the opening of Minle Road Store marks an important step in expanding the layout of medium-sized community stores. On January 30, 2026, Tramy Fresh Supermarket (Minle Road) officially opened. Despite drizzling rain, nearby residents lined up with umbrellas, eager to step into this 1,100-square-meter new community fresh food landmark and enjoy the “one-stop fresh food experience at their doorstep”.

The opening scene was warm and lively, with both the environment and consumption experience resembling a scaled-down version of Pinshang Life. Eye-catching posters with the theme “Welcome Fresh Delicacies for the Spring Festival, Bring Home Premium Goods” were displayed, and red decorations created a festive atmosphere. Inside the store, clearly divided sections—including vegetables, aquatic products and cooked food—were bustling with customers, full of vitality. In the operating area, chefs were seen making buns by hand with steam rising; the cooked food section was filled with the aroma of marinated delicacies and grilled fish, while live aquatic products were caught and processed on site, allowing residents to directly experience the sense of “freshness”.

Similar to Pinshang Life flagship stores, the on-site production and sales area is a major highlight of Minle Road Store. The store is equipped with 9 on-site production counters offering a wide range of products such as baked bread, black soil pork buns, handmade wontons and dumplings. Transparent operations enable residents to “get what they see”. At the round island counter, freshly roasted nuts are made on site with an enticing aroma, echoing Pinshang Life’s “on-site production and sales” concept while providing supermarket-level variety and quality assurance.

Adhering to the philosophy of “freshness, safety and convenience”, Minle Road Store strictly implements a “daily clearance” system and resolutely does not sell overnight vegetables or meat, echoing the “same-day freshness” promise of Dingxiang Road Store and reassuring residents. The store is also committed to becoming a warm community service station, meeting the daily dining and consumption needs of nearby residents with full-chain controlled freshness and cost-effective products.

The synergy of the two stores demonstrates Tramy’s original intention of upgrading. Deeply engaged in the fresh food industry, Tramy Group has taken a differentiated development path by creating the high-end format “Pinshang Life”, while achieving full coverage of community consumption scenarios through layered formats: Tramy Fresh (community small stores) and Tramy Fresh Supermarket (medium-sized community stores). In the future, Tramy will continue to rely on its full industry chain advantages to optimize community fresh food formats, open more convenient stores and promote comprehensive channel upgrading through three measures: “fresh food operation, service upgrading and digital-intelligent transformation”, bringing the freshness and warmth from farm fields to more Shanghai residents.