With the overall development of the group, the Tramy supply chain team has gradually grown from a few people to hundreds of people, successfully incubating benchmark formats such as Fresh Food and Fresh Home Thousand Stores and Pin Shang Life Large Stores over the past decade. Now, another new business model has embarked on a new journey in the development of Tramy's supply chain, namely the "Fangqing Huawu" Trendy Play Life Hall 1.0 version.

The food business is the core advantage business of Tramy Group, and it is also the fundamental basis for the group's establishment and rooting in the Shanghai market. After meeting the basic dietary needs of the public, the demand for spiritual consumption has become increasingly prominent, and the market space in the non food sector is also very broad. Mingchuang Youpin has achieved remarkable results after more than ten years of industry accumulation, and its cross-border integration with Yonghui's industry practice also provides useful reference. Tramy Group also has broad development prospects in the non food and department store fields, and is expected to bring higher quality and more aesthetically pleasing products and spiritual consumption experiences to Shanghai citizens. The brand concept of "Chunrihepu" has emerged as a result, and in the future, Tramy will focus on building its own department store brand matrix.

Fangqing Huawu, corresponding to the Latin word Floraeve, means "night of flowers" and "beautiful moment like flowers", combining poetic and dreamy texture, suitable for trendy toys, beauty, jewelry, and exquisite home products. The 1.0 version of Fangqing Huawu Life Hall has completed a multi category layout, covering trendy toys (450sku), IP stationery (200sku), exquisite cups and utensils (53sku), porcelain (127sku) and other leading categories. At the same time, it has introduced Japanese home goods (822sku), creating a diverse and exquisite consumption scene.

For the subsequent upgrading of the business format, the brand has formulated a clear phased plan. Version 2.0 will further expand the commodity category, and it is proposed to add five categories of fragrance perfume, household products, clothing accessories, beauty and skin care, and 3C digital, of which the fragrance perfume category includes flameless fragrance, scented candles, car fragrance, bathroom fragrance, women's perfume and other single products; Home products cover massage combs, bath series, duck series, wicker series, slippers and other good items; Clothing accessories include small warm tools, scarves, ear caps, socks, hair accessories, bags, various types of jewelry, etc; The beauty and skin care category includes false eyelashes, beauty eggs, eyebrow trimming tools, cosmetic bags, dry spray, makeup removal products, face towels, full range of cosmetics, nail polish, facial mask, makeup brushes, makeup mirrors, various hair accessories and wigs; The 3C digital category includes digital peripherals such as mobile accessories, chargers, Bluetooth earphones, phone protectors, power banks, wireless charging, flashlights, and speakers.

In the 3.0 version stage, Fangqing Huawu Life Hall will gradually list Tramy's own brand "Chunrihepu" series of products, striving to achieve full brand coverage of "Chunrihepu" products in all categories within two years. Entering the 4.0 phase, Fangqing Huawu Life Hall will set up independent stores in various core commercial districts in Shanghai, committed to building a benchmark department store brand under the Tramy Group.

As a new member of the Tramy business family, Fangqing Huawu will steadily move forward with the development concept of deep cultivation and meticulous work. Please stay tuned.