On the morning of August 25th at 5 o'clock, the "Pin Shang Life" supermarket on the L2 floor of Bailian South Shopping Center in Minhang District was already a busy scene. The refrigeration machine of the refrigerated truck buzzed, and the fresh goods truck had arrived at the 11th shift. The receiving personnel held a thermometer and repeatedly measured each box of vegetables against the temperature gauge. According to the standard, the temperature for transporting refrigerated fruits and vegetables must be ≤ 5 ℃, and the receiving temperature must be controlled between 0-5 ℃. Products that did not meet the standard were directly rejected. At this moment, the staff at the pork stall are cutting fresh white strips and putting them on the shelves, while the beef is sent to the slicer for even cutting and packaging. The seafood stall is currently displaying red clawed shrimp, with layers of ice and layers of shrimp. The fresh texture is layered and tempting.

This is the first scene before the opening of the second store of "Pin Shang Life" in Shanghai and the first store in Minhang. In the 7000 square meter super large shopping mall, 12 large kitchen stalls are simultaneously launched, and Tramy will lead the entire industry chain to the front store, bringing another "fireworks+fresh quality" consumer feast to Shanghai citizens.

（1）

The freshness of 'quality of life' starts a 'race' from the early morning. At the handmade bun stall, staff start mixing the filling for mushroom and egg buns at 3am, switch to making the filling for black haired pig buns at 4am, and start the bun making process at 5pm, kneading, shaping, and palletizing each bun with a handmade temperature. In the preparation room of the baking stall, employees are carefully cutting mangoes to prepare for the freshly baked products of the day; At 6 o'clock, the frying area heated up the oil pan, and the hemp balls and Spring rolls were cooked in batches. The golden skin was covered with fragrance, and soon piled into a hill, ready for the upcoming large passenger flow.

Including on-site production, the full industry chain closed-loop built by Tramy Group over the past 27 years is supported, constantly bringing citizens closer to "freshness". "Local vegetables can be harvested from fields to stores in just 2 hours, while vegetables harvested at 5am at Zhangjiaqiao Base in Pudong can be packaged at 5:40am, delivered to stores at 6:50am, and put on shelves at 7pm." The group has a 2 million egg chicken farm in Shaoxing, Zhejiang, and fresh eggs can be delivered to stores from Shangyu Base in as fast as 3 hours; The breeding base in Shuyang, Jiangsu produces 600000 pigs annually. After slaughter and inspection, the pigs are cold transported to the store, and freshly slaughtered pork can be cut and put on shelves within 4 hours. At 9am that day, the person in charge of the vegetable stall showed to the group's editor: "Vegetables are harvested and packaged on the same day. We design packaging according to the size and characteristics of the vegetables, which not only looks fresh but also reduces waste. For example, green vegetables are packaged in transparent boxes, and hollow vegetables are packaged in pressure resistant packaging to ensure that everyone receives the freshest state

（2）

At 7:54 in the morning, after the opening ceremony, the supermarket officially opened. Within half an hour, more than 2000 customers flooded into the store. The cooked food stall and noodle stall quickly became a "bottleneck" - the radish cooked in Kanto soaked up the soup, and the seasoning basin for cold dishes kept flipping. "It feels like no money!" said an aunt pushing a shopping cart with a smile. At the beef counter of the cooked food stall, the price of five spice braised beef tendon has been reduced from the original price of 79 yuan/jin to 68 yuan/jin. The staff cut it horizontally and vertically according to the customer's requirements, and handed it over for tasting: "The beef tendon needs to be cut one in the middle and opened two, otherwise it won't fit in the box. You can taste it first, it's very fresh

The baking stall is even more "visually appealing and flavorful". The salesperson picked up a chocolate toast, and the chocolate outer skin was shiny and shiny: "Look at the shiny surface, it's full of chocolate sauce, and it's the most fragrant just baked." The adjacent salted egg yolk and meat floss bread has distinct layers: "The inside is salted egg yolk and salad dressing, wrapped in meat floss, and then coated with a layer of salad dressing and butter on the outside, which is oily and fluffy, with a particularly rich taste

Toast with double layered cheese slices; The dough of the almond coconut bread is filled with coconut filling and topped with almond wood chips... On the day of baking, there were over 30 types of freshly made products, with the highest taste standards in the industry. More than ten craftsmen made them on site, from imported red wine blended cranberry bread, to dragon juice kneaded dough called "dragon fruit soft Europe", to durian cheese buns with golden pillow durian, each with a fresh "quality formula". The smoke and texture of freshly made fireworks will disappear overnight, and the softness will also be much worse

The 499 yuan emperor crab at the seafood stall has become a "star item". The yellow croaker next to it has attracted many customers to stop and say, "Look at these gills, blood red, it only takes an average of 48 hours from the sea to the counter. Half wild yellow croaker, we only charge 25.9 yuan

Eight or nine employees at the handmade dumpling stall are simultaneously making dumplings, and each person can produce 200 finished products per hour. At 1 p.m., the bean products stalls were selling hot - vegetarian chicken, dried incense, dried longyou and dried honey were all sold short. The staff said: "At 12:10, we had made up the goods once, and they were sold out so quickly." The pastry stall added a new product, namely, freshly made black hairy pork fried buns, and more than 500 deep-fried dough sticks were sold on the spot. More than 50 employees of the noodle shop stalls were on duty to make them on the spot. "We are equivalent to moving the whole factory to the store, from the raw material warehouse to the noodle mixing, molding, and steaming, and the whole process is visualized, which is to make everyone eat the taste of 'just out of the pot'."

（3）

"More than 3 yuan for two freshly fried deep-fried dough sticks, more than 6 yuan for six hand-made buns, 8.8 yuan for a jin of sunshine rose grapes, 25.9 yuan for 30 raw eggs..." Such low price labels can be seen everywhere in "life on the goods". On the supermarket culture display wall, it is clearly written: "We are a product marketing company, and what sets us apart from our competitors is our emphasis on employee product awareness." "Tramy will bring the entire industry chain to the scene, first and foremost reflected in affordable prices.

Fresh food from "Pin Shang Life" is on average 5% -10% cheaper than surrounding markets and about 30% cheaper than similar platforms. Shrimp in the aquaculture area costs 29 yuan per kilogram, which is up to 30% -50% cheaper than the platform; 500g of Water Eight Immortals Water Chestnut costs 6.9 yuan, 200g of Chicken Head Stem costs 6.9 yuan, and there is also an 8.8% discount during the opening period; For just over 20 yuan, you can buy a self raised pork rib, and for just over 1 yuan, you can take away a bag of freshly picked green leafy vegetables. Even seasonal fresh products are kept at a "affordable price", with fresh small green dragons priced at 68.8 yuan per piece, mango box cakes made with animal cream sold for only 9.9 yuan, and freshly boiled lily and Job's tears sweet potato soup priced at 3.9 yuan per bowl.

80% of the fresh products in the store are self operated, and more than 50% of the products are Tramy's own brand, without any middlemen raising prices, and Tramy's own prices. ”Tramy products are delivered directly from their own factories to stores, eliminating the need for distributors; Fresh cut steak and certified Yushu wild cordyceps directly supplied by Australian ranches are sourced directly by the group to reduce costs. Reject 'mass market style kidnapping', no need to become a member, advocate for small portions, daily prices, and fresh food without hoarding

A young person who purchased mini silk tofu at the store said, "This small portion of tofu is perfect for finishing in one meal, and comes with a special sauce that can be mixed cold and made into milk tea. It's only a few yuan, much more cost-effective than takeout

Warm service: From killing fish and cutting meat to 30 minute cold chain delivery, the temperature is visible in every detail. Master, could you please help me open this durian? "" Could you please slice this beef sauce thinly? My child loves it. "In" Life on Taste, "such needs always receive timely responses. Supermarkets have turned "troublesome tasks" into "value-added services": killing fish, cutting meat, opening durians, heating cooked food, and employees take over proactively; Bread can be sliced and bagged for free, pineapple can be weighed and peeled for packaging, and seafood can be drained before weighing. There is also a nearby sink for washing hands. We use the most straightforward language for signage, with over 200 warning signs, allowing everyone to understand product information at a glance. "Store introduction.

There is a tasting section at all 12 stalls. "Many customers turn around after trying it out and add it to their order, such as the newly cooked sesame balls, which cost 5.9 yuan for 6 pieces. Aunties who taste them all say 'crispy on the outside and sticky on the inside', and they buy two boxes at a time

For online demand, "Pin Shang Life" also offers a "fresh promise": cold chain delivery within 5 kilometers in 30 minutes, "Emperor crabs come home with their claws still moving, and Boston lobsters can 'swing their claws' before being cooked

（4）

On July 9th, Pinshang Life opened its first store at Bailian Xijiao Shopping Center, with sales exceeding one million and orders exceeding ten thousand on the first day, driving a daily increase of 50% in customer flow at the shopping center and being well received by citizens. The opening of the southern store has not only upgraded the area from 5000 square meters to 7000 square meters, but also increased the variety of products to over 6000. Among them, more than 800 fresh food products adhere to the principle of "daily cleaning", "sold out on the same day and never overnight. Fruits are 20% off after 4 hours of cutting, 60% off after 6 hours, and scrapped after 8 hours; fresh meat and poultry are sold and cleared on the same day, packaged and bulk at one price

As emphasized by the group leaders, "To do a good job in quality living, we must always engage in 'quality nagging'. The details of quality living stores need to be polished, and we rely on the execution power of Tramy to constantly adjust and improve, striving to achieve the best within two years. According to the plan, the Lianyang Thumb Store of Quality Living will open in November, and the group will build a network of 'self operated supermarkets+community mini stores+cold chain front warehouses', making' 2-hour extremely fresh supply 'a standard in the Yangtze River Delta in the future.

With the debut of "Pin Shang Life", Tramy has led Shanghai's fresh food retail industry from "scale competition" to "deep supply chain competition". With 27 years of deep cultivation in the entire industry chain, Tramy has reshaped the standards of "fresh food retail" with cost leadership and long-term base quality advantages. ”

The first box of tofu in Yangpu District in 27 years, and the first green vegetable in Zhangjiaqiao Village 14 years ago... have accumulated competitive advantages that are difficult to catch up with in daily life for Tramy products.

As a loyal customer once said, "The products here give me peace of mind, and the service makes me feel comfortable. I don't have to stock up for cheap prices, and I can eat fresh food every day. This is the life we want

At 7:30 pm, the southern store of Pin Shang Life welcomed a wave of large foot traffic, causing congestion at various stalls. The quality bread from the baking stall continues to be baked, while the seafood from the seafood stall is still jumping in the pool. In the 7000 square meter shopping mall, fireworks and fresh quality intertwine, writing a new story for Shanghai's retail market - this is not only a supermarket, but also a "fresh food kitchen for three meals a day" for citizens, and a "quality life entrance" supported by the strength of the entire industry chain.